Privacy Policy
Solana Beach Club & Exchange at Winners Circle Resort Operated by Boutique Timeshare Management
Last Updated: July 2026
Boutique Timeshare Management ("BTM," "we," "us," or "our") operates the website located at thesolanaclub.com (the "Site") on behalf of Solana Beach Club & Exchange at Winners Circle Resort. This Privacy Policy explains how we collect, use, and protect information about you when you visit our Site, submit an inquiry, schedule a property tour, or otherwise interact with us.
Please read this policy carefully. By using the Site, you acknowledge the practices described here. If you do not agree, please do not use the Site.
1. Who We Are
Boutique Timeshare Management is a California-based vacation ownership management company operating Solana Beach Club & Exchange at Winners Circle Resort, located at 550 Via de la Valle, Solana Beach, CA 92075.
Vacation ownership interests at Winners Circle Resort are sold by licensed real estate brokers and subject to regulation by the California Department of Real Estate (DRE) under the Vacation Ownership and Time-Share Act of 2004 (California Business & Professions Code §§ 11210–11288). A California DRE Public Report is available upon request.
2. Information We Collect
We collect two types of information: information you provide directly to us, and information collected automatically when you visit the Site.
Information You Provide Directly
When you submit a tour request, contact form, or other inquiry through the Site, we may collect:
- Full name
- Email address
- Phone number
If you attend a property tour and engage further with our sales team in person, we may additionally collect information about your vacation preferences — such as preferred week or unit type — and store that information electronically in our customer relationship management system. You are not required to provide this information, and it is collected only during in-person interactions, not through the Site.
We do not collect payment card numbers, Social Security numbers, government-issued ID numbers, or other sensitive financial identifiers through this Site.
Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:
- Device and browser information (browser type, operating system, screen resolution)
- IP address
- Pages visited and time spent on the Site
- Referring URLs (the page you came from before visiting the Site)
- Interactions with site content
This information is collected through the tools described in Section 5 (Cookies and Tracking Technologies) and is used for analytics and advertising measurement purposes.
3. How We Use Your Information
We use the information we collect for the following purposes:
Scheduling and Operations To respond to your tour request or inquiry, confirm your appointment, send scheduling reminders, and communicate with you about your visit to the property.
Email Communications To send you information about Solana Beach Club & Exchange, including ownership opportunities, property updates, and other content you have opted in to receive. See Section 6 for details on how to manage email preferences.
SMS Communications To send appointment reminders and notifications related to your scheduled tour or inquiry. See Section 7 for details on how to manage SMS preferences.
Analytics and Site Improvement To understand how visitors use the Site, identify technical issues, and improve the overall experience.
Advertising Measurement To measure the effectiveness of our advertising campaigns on platforms such as Meta (Facebook/Instagram) using aggregated and anonymized conversion data.
Legal Compliance To comply with applicable laws, regulations, and legal process, including obligations under California real estate and timeshare law.
We do not use your information to make automated decisions that produce legal or similarly significant effects on you.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to any third party for commercial purposes.
We share information only in the following limited circumstances:
Service Providers We work with trusted third-party vendors who support our operations. These vendors are permitted to use your information only to provide services on our behalf and are contractually required to protect it. Our current service providers include:
- GoHighLevel — customer relationship management, tour booking, email communications, and SMS appointment notifications
- Google LLC — website analytics (Google Analytics) and advertising measurement
- Meta Platforms, Inc. — advertising measurement (Meta Pixel)
- WordPress/Hosting Provider — website infrastructure
Legal Requirements We may disclose information when required by law, court order, or regulatory request, or when we believe disclosure is necessary to protect the rights, property, or safety of BTM, our clients, or the public.
Business Transfers In the event of a merger, acquisition, or sale of all or a portion of our business assets, your information may be transferred as part of that transaction. We will notify you of any such change via notice on this page.
5. Cookies and Tracking Technologies
Cookies are small text files placed on your device when you visit a website. We use cookies and similar tracking technologies to operate the Site and analyze how it is used.
What We Use
Google Analytics We use Google Analytics to collect anonymized data about Site traffic and user behavior. Google Analytics uses cookies to track sessions, page views, and referral sources. Google may process this data in accordance with Google's Privacy Policy (policies.google.com/privacy). You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On, available at tools.google.com/dlpage/gaoptout.
Meta Pixel We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Pixel tracks certain actions on the Site (such as form submissions) and reports aggregated conversion data to Meta. Meta may use this data in accordance with Meta's Data Policy (facebook.com/privacy/policy). You can manage Meta's use of your data through your Facebook Ad Preferences or at aboutads.info.
WordPress and Functional Cookies Our Site runs on WordPress and may set functional cookies necessary for basic site operation, such as session management and security features. These cookies do not collect personal information and cannot be used to track your activity across other websites.
Managing Cookies
Most browsers allow you to control cookies through your settings, including blocking or deleting them. Note that disabling cookies may affect the functionality of certain parts of the Site. To learn more about managing cookies, visit allaboutcookies.org.
6. Email Communications
If you submit a tour request or contact form, you may receive follow-up emails related to your inquiry and information about Solana Beach Club & Exchange.
To unsubscribe from marketing emails: Click the "Unsubscribe" link in the footer of any email we send, or contact us directly using the information in Section 13. We will process your request within 10 business days.
Transactional emails related to a confirmed appointment or inquiry (such as booking confirmations and reminders) may still be sent following an unsubscribe from marketing communications.
7. SMS Communications
By submitting a tour booking form and providing your mobile phone number, you consent to receive SMS text messages from Boutique Timeshare Management related to your scheduled appointment, including:
- Booking confirmations
- Appointment reminders
- Follow-up notifications related to your inquiry
This is not a marketing SMS program. We do not send promotional offers or advertisements via SMS without separate express written consent.
To opt out: Reply STOP to any SMS message we send. You will be removed from all SMS communications immediately. Reply HELP for assistance.
Message and data rates may apply. Message frequency varies based on your scheduled appointment activity. Carriers are not liable for delayed or undelivered messages.
Opting out of SMS does not affect your email communications, and vice versa.
8. California Privacy Rights
This section applies to California residents and describes your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
Your Rights
Right to Know You have the right to request that we disclose what personal information we have collected about you in the preceding 12 months, including the categories of information, the sources from which it was collected, the purposes for which it was used, and the third parties with whom it was shared.
Right to Delete You have the right to request deletion of personal information we have collected about you, subject to certain exceptions (such as information required to complete a transaction or comply with a legal obligation).
Right to Correct You have the right to request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing We do not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising purposes, except as described in Section 5 in connection with our use of Google Analytics and the Meta Pixel for advertising measurement. You may opt out of these technologies as described in Section 5.
Right to Non-Discrimination We will not discriminate against you for exercising any of your rights under the CCPA. We will not deny you services, charge you different prices, or provide a different level of service because you exercised a privacy right.
Right to Limit Use of Sensitive Personal Information We do not collect sensitive personal information as defined by the CPRA (such as Social Security numbers, precise geolocation, financial account numbers, or health data) through this Site.
How to Submit a Request
To exercise any of the rights above, you may:
- Visit us in person at 550 Via de la Valle, Solana Beach, CA 92075
- Email us at concierge@thesolanaclub.com with the subject line "Privacy Rights Request"
We will verify your identity before processing your request and respond within 45 days. If we need additional time, we will notify you and may take up to 90 days total to respond.
You may designate an authorized agent to submit a request on your behalf. We will require written authorization and may verify your identity directly.
Categories of Personal Information Collected in the Preceding 12 Months
| Category | Collected? | Purpose |
|---|---|---|
| Identifiers (name, email, phone, IP address) | Yes | Tour booking, communications, analytics |
| Commercial information | No | — |
| Internet or electronic network activity | Yes | Analytics and site improvement |
| Geolocation data | No (IP-level only) | — |
| Audio, visual, or other sensory data | No | — |
| Professional or employment information | No | — |
| Sensitive personal information | No | — |
Categories of Sources
We collect the information listed above directly from you (via the Site's contact and booking forms) and automatically through our analytics and advertising measurement tools (Google Analytics, Meta Pixel).
Categories of Third Parties with Whom Information Is Shared
GoHighLevel (service provider), Google LLC (analytics), Meta Platforms, Inc. (advertising measurement). We do not sell to or share with data brokers.
9. Children's Privacy
This Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it.
If you are a parent or guardian and believe we have collected information from a child under 13, please contact us at concierge@thesolanaclub.com.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. GoHighLevel, our primary data platform, maintains its own security certifications and safeguards.
No method of data transmission or storage is 100% secure. We cannot guarantee absolute security, but we will notify affected individuals and regulators as required by law in the event of a data breach involving your personal information.
11. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including operational records, legal compliance, and dispute resolution. Contact and inquiry information for prospects who have not purchased a vacation ownership interest is retained for up to three years from last contact unless you request deletion earlier.
You may request deletion of your information at any time as described in Section 8.
12. Links to Third-Party Sites
This Site may contain links to third-party websites, including our exchange program partner (Interval International) and local area resources. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any site you visit.
13. Updates to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site following any update constitutes your acceptance of the revised policy.
14. Contact Us
For questions about this Privacy Policy, to submit a privacy rights request, or to manage your communication preferences:
Boutique Timeshare Management dba Solana Beach Club & Exchange at Winners Circle Resort
550 Via de la Valle
Solana Beach, CA 92075
Email: concierge@thesolanaclub.com Website: thesolanaclub.com
For inquiries specifically related to vacation ownership sales and DRE matters:
Ken Pruitt, Broker | CA DRE #01867831 Social Home Shop | CA DRE #02090124